Could Amazon offer their Prime shipping service for free? If my personal purchasing habits are any indication, Amazon Prime nearly guarantees a significant increase in purchases compared to someone with a Prime membership.
More than 40% of all Americans log into Facebook every day. Discounting fringe ages and focusing strictly on the working population is that everyone? Literally?
I was beyond thrilled when Brian Webb asked if he could be a guest contributor for Tirico.net. I have known Brian professionally for several years now and he is, without a doubt, one of the most energetic and brilliant digital marketers I get to work with every day. Please take the time to read this post. Trust me, it's worth it and you will walk away with actions you can take immediately to help improve your social marketing efforts.
It should come as no surprise that Twitter is interested in making money. They have taken $1.16BN in funding since inception (2006) and, while estimates vary greatly, conservative figures place them at ~$300M in revenue for 2012. As their revenue growth is primarily driven by advertising dollars (insert snarkycomment about Google being a one trick pony here), Twitter has made some changes to their platform recently that will help to ensure the business model has a chance at success.
This article is adapted from a talk I gave recently at the B2B Corporate Social Media Summit. Did you know that McDonalds views their partnership with Wal-Mart as an opportunity to train new store managers? If you want to be a store manager or a franchise owner, chances are you will spend some of your time stationed at a McDonalds inside Wal-Mart.
Why? Simple. There are fewer moving parts.
- A Wal-Mart McDonalds does not have a drive through. That's one less thing to worry about.
- A Wal-Mart McDonalds does not have a parking lot for which it is responsible. One less thing to worry about.
- A Wal-Mart McDonalds does not have an exterior building facade for which it is responsible. One less thing to worry about.