During a recent recording of This Week In Google, Jeff Jarvis (@jeffjarvis) pontificated about people that get it vs. the people that don’t. People that get it, he argues, understand how to use the internet and the change it has brought about to propel themselves, their businesses and their industries to new levels of success. Those that don’t get it (the “Straights”) watch as the industrialized world crumbles around them as they simultaneously try to recreate their world online. Recreating a traditional business model online is typically not how the structural or societal nature of the internet works. Those that know how to leverage this shift have the ability to create massive opportunities and subsequently monetize.
Continuing, Jeff Jarvis draws the battle lines between these two camps based on John Perry Barlow’s “
A Declaration of the Independence of Cyberspace“. As was described during the recording, this declaration is nothing short of prophetic when considering that it was written in 1996.
A brief quote from this piece:
Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.
Interesting and bordering on immoderate but poignant nonetheless. The stepping stone for this entire conversation was the Italian government’s recent
conviction of
three Google executives for failing to remove content from YouTube.
Who knew that Ferris Bueller was such a visionary? ”Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.”
If you believe the argument that a larger social media presence correlates to a higher level of customer service (in many instances…..but not all…..this is true) then the most recent report from eMarketer is a step in the right direction.
As the total amount spent on social media marketing increases across most sectors can we expect brands and corporations to become more genuinely interested in their customers? Eventually we will all be in the customer service business, right?
Here is the report: http://www.emarketer.com/Article.aspx?R=1007540
Based on HitWise data, searches using 4-8+ words increased last month. Searches containing 1-3 keywords fell or were flat. That is a significant shift for two reasons. Maybe more….but I’m only going to list two:
1. We’re getting smarter as search consumers. The days of typing a URL into the search box to find the website at said URL are not entirely gone but, clearly, we are learning how to refine our searches by using more terms.
2. As more search terms are used the amount of keyword inventory increases. Do the math. 4! (24) contains 18 more combinations than 3! (6) and that’s just for a single search. Multiply that difference by hundreds of millions and you’ve got an exponentially increasing level of keyword inventory.
Posted via email from Greg Tirico – Tirico.net
