What does your Twitter profile say about you?

I was beyond thrilled when Brian Webb asked if he could be a guest contributor for Tirico.net. I have known Brian professionally for several years now and he is, without a doubt, one of the most energetic and brilliant digital marketers I get to work with every day. Please take the time to read this post. Trust me, it's worth it and you will walk away with actions you can take immediately to help improve your social marketing efforts.

Enter Brian...

Why You Should Use Twitter Widgets

It should come as no surprise that Twitter is interested in making money.  They have taken $1.16BN in funding since inception (2006) and, while estimates vary greatly, conservative figures place them at ~$300M in revenue for 2012.  As their revenue growth is primarily driven by advertising dollars (insert snarkycomment about Google being a one trick pony here), Twitter has made some changes to their platform recently that will help to ensure the business model has a chance at success.