This is an interesting video on the sphere of influence around social media activities with a focus on big brands. Good stuff!
Posted via email from Greg Tirico – Tirico.net
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Based on HitWise data, searches using 4-8+ words increased last month. Searches containing 1-3 keywords fell or were flat. That is a significant shift for two reasons. Maybe more….but I’m only going to list two:
1. We’re getting smarter as search consumers. The days of typing a URL into the search box to find the website at said URL are not entirely gone but, clearly, we are learning how to refine our searches by using more terms.
2. As more search terms are used the amount of keyword inventory increases. Do the math. 4! (24) contains 18 more combinations than 3! (6) and that’s just for a single search. Multiply that difference by hundreds of millions and you’ve got an exponentially increasing level of keyword inventory.
Posted via email from Greg Tirico – Tirico.net
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I commonly run single word queries through Google when seeking formal definitions. Several years ago, Google started providing direct links to definitions of words via Dictionary.com. This relationship fizzled but the helpful “definition” link on Google continued to function with a new partner, Answers.com. I saw an ad today on Google (yes, they commonly run ads for their own services) for the Google dictionary service. How much longer until Answers.com is replaced by Google’s internal dictionary service?
Posted via email from Greg Tirico – Tirico.net
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As usual, Jakob Nielsen nails it:
It's a common mistake to think that only full-fledged graphical user interfaces count as interaction design and deserve usability attention. As our earlier research has shown, URLs and email both contribute strongly to the Internet user experience and thus require close attention to usability to enhance the profitability of a company's Internet efforts.
In fact, the shorter it is, the more important it is to design text for usability.
Here is the full article on how to design a Twitter posting for maximum effect - http://bit.ly/4AMitd
Posted via email from Greg Tirico – Tirico.net
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The entertainment industry is having a hard enough time as it is trying to keep up with emerging technology. This should really throw them off…
http://bit.ly/2WXsBG
Posted via email from Greg Tirico – Tirico.net
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