Seth Godin is a Marketing Visionary...

(but you already knew that) What I really like about Seth's blog posts, books and public talks is his ability to boil things down to the most simple terms.

You should read his most recent post on B2B marketing. Twice.

The challenge for B2B marketers is still how to most effectively use the internet to their advantage. I'm still seeing far too many corporations struggle with how to engage their prospective clients online. Sure, sure....you can do some basic things.

- Publish a white paper. - Hold webinars for new product releases. - Make sure your email marketing habits are consistent.

But at the end of the day I can easily argue that B2C marketers have mastered the "art of the close" online.