Social Media Marketing and Related Interests
From the category archives:
I read an article last week about Bing that made me say, “Wow!”
No offense to the fine folks at Microsoft working on this product but I don’t often use “wow” and “Bing” in the same sentence. We assume the search engine market was locked up years ago and Google walked away with the top prize.
However, with change comes opportunity and the major search engines are working hard to figure out how best to integrate social signals with traditional search results. Click to continue…
I received the email below from the Chief Marketing Officer of Best Buy recently. The key takeaway? If you are responsible for customer data, please make sure you are being careful with said data. You never want to send an email like the one below but you might have to one day. It’s a dangerous world out there and, while this is probably not an issue for Best Buy in the long term, it sure does sting a little bit.
Dear Valued Best Buy Customer,
On March 31, we were informed by Epsilon, a company we use to send emails to our customers, that files containing the email addresses of some Best Buy customers were accessed without authorization.
We have been assured by Epsilon that the only information that may have been obtained was your email address and that the accessed files did not include any other information. A rigorous assessment by Epsilon determined that no other information is at risk. We are actively investigating to confirm this.
For your security, however, we wanted to call this matter to your attention. We ask that you remain alert to any unusual or suspicious emails. As our experts at Geek Squad would tell you, be very cautious when opening links or attachments from unknown senders.
In keeping with best industry security practices, Best Buy will never ask you to provide or confirm any information, including credit card numbers, unless you are on our secure e-commerce site,www.bestbuy.com. If you receive an email asking for personal information, delete it. It did not come from Best Buy.
Our service provider has reported this incident to the appropriate authorities.
We regret this has taken place and for any inconvenience this may have caused you. We take your privacy very seriously, and we will continue to work diligently to protect your personal information. For more information on keeping your data safe, please visit:
http://www.geeksquad.com/do-it-yourself/tech-tip/six-steps-to-keeping-your-data-safe.aspx.Sincerely,
Barry Judge
Executive Vice President & Chief Marketing Officer
Best Buy
——————– UPDATE: Almost 3 years later from the original post below (July, 2008) and AT&T took the lead on location-based shopping alerts in partnership with Placecast. It took 3 years and AT&T to make this happen?!!? Really. Really! I’m either way off base on the power of location-based marketing or the revenue model just isn’t [...]
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During a recent recording of This Week In Google, Jeff Jarvis (@jeffjarvis) pontificated about people that get it vs. the people that don’t. People that get it, he argues, understand how to use the internet and the change it has brought about to propel themselves, their businesses and their industries to new levels of success. Those [...]
The entertainment industry is having a hard enough time as it is trying to keep up with emerging technology. This should really throw them off… http://bit.ly/2WXsBG Posted via email from Greg Tirico – Tirico.net
