Internet Marketing – Search Engine Marketing, Email Marketing, Social Media
From the category archives:
I have not yet commented on the proposed acquisition of Yahoo! by Microsoft. There is plenty of press on this topic and you don’t need me to help gain an understanding of the facts.
BUT! I did find this analysis of how Google could derail the process extremely insightful. It’s worth your time.
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Google’s Gmail application has always lacked one significant item for me: control over signatures. Well, there is still no solution from Google directly but the kind folks over at LifeHacker have stepped up to fill the void:
Featured Greasemonkey User Script: Add Multiple, Address-Specific HTML Signatures to New Gmail
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I promise that this is not going to turn into the “OpenID” blog but this news is just too large to ignore. Yahoo! has announced that all 248 million registered users of their properties will soon be able to use an OpenID to login. The grand vision of one, secure user id for the internet is more of a reality now than it ever has been.
Background information:
Yahoo! Will Add Support for OpenID
Yahoo! accounts become valid OpenIDs
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The idea that we could have one password for all of our web activities is extremely appealing. I can’t tell you how many sites I have registered for in the past just to check out their service. Of course, I would expect that we all do the same thing. We try to pick the same user id and password for all of these sites so that our brain does not implode on itself but that is not always possible. What we end up with is an alphabet soup of user id’s and passwords in our brains (or on paper).
As previously mentioned, OpenID is gaining a good bit of momentum. Remember….this is an open source system that attempts to bring order to the chaos that has become our need to remember hundreds (or thousands) of logins to separate sites. One service…one ID…access to any website. What a perfect world that would be!
We have news today that Google is considering throwing their support behind the OpenID movement beyond just their Blogger platform. I would consider this decision (if it happens) to be the tipping point.
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Google has announced that they are launching a wiki that will feature articles written by a single author. Of course, advertising will be a key component as authors will be able to choose whether or not their articles are shown alongside Adwords. Knol (as Google is calling it) is still in private beta so we will need to wait for more details.
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