From the category archives:

customer experience

I’ve always been a bit confused about the rise of MySpace during this time of all things Web2.0. To be honest, MySpace completely baffles me. Not from a “Why would people sign up for this service?” perspective but more from a “Rupert Murdoch paid *what* for this?!!?” perspective. Don’t believe the hype.

facebook.gifNow, Facebook is a different beast altogether. You have a generation of college students out in the workforce who spent a good portion of their college careers hanging out on Facebook. They are still visiting the site regularly but their lives have shifted to the business world.

twitter.pngEnter Twitter. This short messaging phenomena has had a solid 1.5 to 2 years of growth and even Barack Obama and Hillary Clinton have an account. Evan Williams strikes again.

OK…still with me?

qik.jpgEnter Qik. This one was a point of no return for me. Buy a Nokia phone (more will be supported as this product moves out of Alpha) and stream *live* (fairly decent quality) video to the internet. An impressive service indeed…

So lets pull it all together.

You are a real estate agent (for example). You build a network of prospective buyers on Facebook (immediate notification is not key but staying in the loop for your clients is a must). You build a network of real estate professionals on Twitter (immediate notification in short message form is a must for this group). Then you stream live video of properties for sale via Qik.

Qik sends an automatic update to Twitter (immediate notification for real estate professionals). The whole thing is eventually archived on Facebook (to keep your prospective clients in the loop).

Your cost for these services? Currently they are all free but require that you painstakingly build a network of individuals and groups that are interested in what you have to say.

I hope you’re still with me.

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“Search. Ship. Save.” I like that. It sounds pretty simple and it is. ShipGooder is another potentially useful tool for eBay powersellers. Me? I hardly ever ship anything so I’m usually pretty confused about the options when the time does come. Seeing everything in one interface with a clear explanation about costs vs. ship time is pretty handy.

ShipGooder [link]

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Tired of chasing down all of those shipment confirmation emails?

“Your order has been shipped. Your tracking number is 3456234256893462. Please logon to the [Carrier X] website to track this shipment.”

Me too! Use Track My Shipments to help streamline your shipment tracking information under one website. I’m thinking that this is an ideal service for all of you eBay power sellers out there.

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Microhoo!

by Greg Tirico

microhoo_logo.gifI have not yet commented on the proposed acquisition of Yahoo! by Microsoft. There is plenty of press on this topic and you don’t need me to help gain an understanding of the facts.

BUT! I did find this analysis of how Google could derail the process extremely insightful. It’s worth your time.

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This is a good overview on the Web 2.0 trends that are starting to take hold in the B2B space:

B2B Checks Out Marketing 2.0 – eMarketer

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