One of the more common speeches that I give focuses on the overall internet marketing mix. Taken in bite size chunks, it is easy to read up on and master any particular piece of the puzzle.
Want to become an email marketing expert? No problem.
Need to start a pay-per-click advertising campaign? Easy.
Looking to create a cool microsite for a new product? Done.
When you start pulling all of the pieces together things tend to get complicated. How do you make sure that all of your efforts are working in concert and that your overall spend is being put to good use? I use a pyramid analogy to demonstrate the basic building blocks required to successfully execute on an internet marketing plan.
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Lets look at each one of the pieces and how they all stack up together:
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