This article is adapted from a talk I gave recently at the B2B Corporate Social Media Summit.
Did you know that McDonalds views their partnership with Wal-Mart as an opportunity to train new store managers? If you want to be a store manager or a franchise owner, chances are you will spend some of your time stationed at a McDonalds inside Wal-Mart.
Why? Simple. There are fewer moving parts.
- A Wal-Mart McDonalds does not have a drive through. That’s one less thing to worry about.
- A Wal-Mart McDonalds does not have a parking lot for which it is responsible. One less thing to worry about.
- A Wal-Mart McDonalds does not have an exterior building facade for which it is responsible. One less thing to worry about.
McDonalds recognizes that the limitations imposed by their Wal-Mart locations are beneficial to their training program. New store managers and owners can train themselves on the inner workings of the store prior to adding complexity like a drive through and parking lot maintenance. It’s brilliant when you think about it.
They have taken a known limitation and spun it into an advantage. An advantage that allows for a higher level of focus.
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