It should come as no surprise that Twitter is interested in making money. They have taken $1.16BN in funding since inception (2006) and, while estimates vary greatly, conservative figures place them at ~$300M in revenue for 2012. As their revenue growth is primarily driven by advertising dollars (insert snarky comment about Google being a one trick pony here), Twitter has made some changes to their platform recently that will help to ensure the business model has a chance at success. Click to continue…
From the category archives:
internet marketing
This article is adapted from a talk I gave recently at the B2B Corporate Social Media Summit.
Did you know that McDonalds views their partnership with Wal-Mart as an opportunity to train new store managers? If you want to be a store manager or a franchise owner, chances are you will spend some of your time stationed at a McDonalds inside Wal-Mart.
Why? Simple. There are fewer moving parts.
- A Wal-Mart McDonalds does not have a drive through. That’s one less thing to worry about.
- A Wal-Mart McDonalds does not have a parking lot for which it is responsible. One less thing to worry about.
- A Wal-Mart McDonalds does not have an exterior building facade for which it is responsible. One less thing to worry about.
McDonalds recognizes that the limitations imposed by their Wal-Mart locations are beneficial to their training program. New store managers and owners can train themselves on the inner workings of the store prior to adding complexity like a drive through and parking lot maintenance. It’s brilliant when you think about it.
They have taken a known limitation and spun it into an advantage. An advantage that allows for a higher level of focus.
——————– UPDATE: Almost 3 years later from the original post below (July, 2008) and AT&T took the lead on location-based shopping alerts in partnership with Placecast. It took 3 years and AT&T to make this happen?!!? Really. Really! I’m either way off base on the power of location-based marketing or the revenue model just isn’t [...]
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