(but you already knew that)
What I really like about Seth’s blog posts, books and public talks is his ability to boil things down to the most simple terms.
You should read his most recent post on B2B marketing. Twice.
The challenge for B2B marketers is still how to most effectively use the internet to their advantage. I’m still seeing far too many corporations struggle with how to engage their prospective clients online. Sure, sure….you can do some basic things.
- Publish a white paper.
- Hold webinars for new product releases.
- Make sure your email marketing habits are consistent.
But at the end of the day I can easily argue that B2C marketers have mastered the “art of the close” online.
Here is a interesting point/counterpoint on whether or not social media will have an impact on search:
Point:
How Social Networking Could Kill Web Search as We Know It
- “Search, as we know it, is dead.”
- …the people in your online social network should know you better than a mathematical equation…
- …we are essentially meta-tagging ourselves through our social networking memberships…
This point is an interesting attack on search and how the game is changing. In previous posts I have argued that social search is ultimately Yahoo’s strategic bet.
Counterpoint:
Finding the Right Signals to Rank Search Results
- “Search has always been about people.”
- “It’s about getting people what they need.”
- “Signals from your friends are better signals, stronger signals.”
All of the quotes from this counterpoint come from Udi Manber, VP for search quality at Google. The message here? Google is paying attention and is well aware of our collective ability to tag information. Ultimately, this can only help Google to deliver better search results….not hurt them.
I’ve always been a bit confused about the rise of MySpace during this time of all things Web2.0. To be honest, MySpace completely baffles me. Not from a “Why would people sign up for this service?” perspective but more from a “Rupert Murdoch paid *what* for this?!!?” perspective. Don’t believe the hype. Now, Facebook is [...]
In a previous post on this blog I argued that Google and Yahoo are ultimately pursuing very different strategies for organizing information on the web. Google is pursuing an algorithmic approach and Yahoo seems focused on human-powered strategies. Today we have an article from Wired that talks about using people to search, sort and segment [...]
I have only mentioned Microsoft Sharepoint once on this site. It’s an amazing tool and really deserves more attention on CTRL + SHIFT + K. After participating in a week-long “power users” training session I have a few more comments to make about this technology: If you ever have the chance to visit Belgium, take [...]
