I read an article last week about Bing that made me say, “Wow!”
No offense to the fine folks at Microsoft working on this product but I don’t often use “wow” and “Bing” in the same sentence. We assume the search engine market was locked up years ago and Google walked away with the top prize.
However, with change comes opportunity and the major search engines are working hard to figure out how best to integrate social signals with traditional search results. Click to continue…
Based on HitWise data, searches using 4-8+ words increased last month. Searches containing 1-3 keywords fell or were flat. That is a significant shift for two reasons. Maybe more….but I’m only going to list two: 1. We’re getting smarter as search consumers. The days of typing a URL into the search box to find the [...]
Google’s Chief Economist, Hal Varian, explains the AdWords auction system by way of example. This is a must-watch video for any AdWords advertiser.
There is nothing easy about tying your online and offline marketing tactics together. Do you *really* know that the most recent PPC campaign resulted in those additional real world sales calls? If you are smart about how you track your metrics then the answer should be, “Absolutely.” Here’s a recent article from Search Engine Watch [...]