Social Media Marketing and Related Interests
From the category archives:
I read an article last week about Bing that made me say, “Wow!”
No offense to the fine folks at Microsoft working on this product but I don’t often use “wow” and “Bing” in the same sentence. We assume the search engine market was locked up years ago and Google walked away with the top prize.
However, with change comes opportunity and the major search engines are working hard to figure out how best to integrate social signals with traditional search results. Click to continue…
Are you thinking about incorporating Google+ into your social media strategy but haven’t made the leap yet? There are a few important advantages to participation you need to consider. But first, some background.
What is Google+, really?
For the uninitiated, it’s a social network. For those in the know, it’s a Facebook clone (that’s a tongue-in-cheek comment but it’s partially true). Google is understandably avoiding making any comparisons to existing social networks. If I were forced to do so then Facebook would be the most likely comparison. As you think through both this post and your strategy, Facebook will do if you absolutely need a point of comparison (at least for now).
Something to keep in mind is that Google+ is not +1. They are two separate names to two related but very different things. For those that don’t spend their professional time geeking out on social networks (I do) the terms can be confusing. That’s completely understandable. As discussed above, Google+ is Google’s social network. The +1 is their equivalent of the Facebook Like (to stretch the comparison a bit further). So when you “+1” something you are giving Google a signal that you like the page/link/ad (Yes, you can +1 an ad. Who does that?!!?).
To add further confusion to the understanding of Google+ terminology, Google is now aggregating +1 and Circle activity for business pages. I’m not even going to go there right now (see the footnote for an explanation1). Click to continue…
Based on HitWise data, searches using 4-8+ words increased last month. Searches containing 1-3 keywords fell or were flat. That is a significant shift for two reasons. Maybe more….but I’m only going to list two: 1. We’re getting smarter as search consumers. The days of typing a URL into the search box to find the [...]
Google’s Chief Economist, Hal Varian, explains the AdWords auction system by way of example. This is a must-watch video for any AdWords advertiser.
There is nothing easy about tying your online and offline marketing tactics together. Do you *really* know that the most recent PPC campaign resulted in those additional real world sales calls? If you are smart about how you track your metrics then the answer should be, “Absolutely.” Here’s a recent article from Search Engine Watch [...]
