I’ve seen a fair amount of debate over Google+ lately. The media has debated growth numbers, stickiness, and whether or not Google has the fortitude to stick this one out and make an impact.
Frankly, I don’t care.
No, really. I don’t care because it’s not a winner takes all competition. There is room for multiple social networks and we (collectively) will learn how to use them to our advantage over time. The use of a specific social network is a personal preference at this point. Not for brands, that is. They play by different rules. For the individual, it’s your choice. If Google+ doesn’t work for you, I’m not sure that’s the end of the world. Likewise for Twitter, Facebook, or LinkedIn.
Ultimately, I think you should end up choosing a social network based on three questions: Click to continue…
The following is an adaptation from an article I wrote recently for the Sage Channel Marketing Newsletter.
With over 100 million registered members, LinkedIn is the largest professional social network. Sure, it is true that Facebook is approaching 800 million registered users (wow!) but they are not specifically focused on the business professional. This gives LinkedIn a distinct advantage, particularly when it comes to sourcing higher quality leads.
Follow these steps to build out a strong presence on LinkedIn and start connecting with the right people for your lead generation efforts.
Click to continue…
It’s hard to capture the excitement of a live event if the people you are trying to talk to are not there. The palpable excitement in the air is something we can all recollect from our favorite show, concert or other live event. Business conferences are no different. You are exposed to a varied set [...]
During Sage Summit 2011 we will be featuring two 60″ screens in the main hall with Twitter messages from our partners and customers. The hashtag is #SageSummit and we’re really looking forward to showcasing your message for everyone to see. Are you going to be at Sage Summit 2011? Check out the Wiffiti technology here. [...]
[I wrote this piece for a business association and am republishing it here with more context.] In less than five years, Twitter has catapulted its way on to the social media scene. One area of particular strength for Twitter is in the business world. Business is all about people and relationships. At the end of [...]
I’ve seen a fair amount of debate over Google+ lately. The media has debated growth numbers, stickiness, and whether or not Google has the fortitude to stick this one out and make an impact.
