the takeaway

I received the email below from the Chief Marketing Officer of Best Buy recently.  The key takeaway?  If you are responsible for customer data, please make sure you are being careful with said data.  You never want to send an email like the one below but you might have to one day.  It’s a dangerous world out there and, while this is probably not an issue for Best Buy in the long term, it sure does sting a little bit.

Dear Valued Best Buy Customer,

On March 31, we were informed by Epsilon, a company we use to send emails to our customers, that files containing the email addresses of some Best Buy customers were accessed without authorization.

We have been assured by Epsilon that the only information that may have been obtained was your email address and that the accessed files did not include any other information. A rigorous assessment by Epsilon determined that no other information is at risk. We are actively investigating to confirm this.

For your security, however, we wanted to call this matter to your attention. We ask that you remain alert to any unusual or suspicious emails. As our experts at Geek Squad would tell you, be very cautious when opening links or attachments from unknown senders.

In keeping with best industry security practices, Best Buy will never ask you to provide or confirm any information, including credit card numbers, unless you are on our secure e-commerce site,www.bestbuy.com. If you receive an email asking for personal information, delete it. It did not come from Best Buy.

Our service provider has reported this incident to the appropriate authorities.

We regret this has taken place and for any inconvenience this may have caused you. We take your privacy very seriously, and we will continue to work diligently to protect your personal information. For more information on keeping your data safe, please visit:
http://www.geeksquad.com/do-it-yourself/tech-tip/six-steps-to-keeping-your-data-safe.aspx.

Sincerely,

Barry Judge
Executive Vice President & Chief Marketing Officer
Best Buy

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