In this brief interview, Scott talks about the one thing required to get a company headed in the right direction with respect to their social media strategy.

In a recent Marketplace story, Scott talks about some of his initial conversations at Ford regarding the use of Social Media:

Filed under, "never thought I was likely to say this"…….Good job, Ford.  Keep it up.

You can reference the death of the newspaper as a classic example or the heavy-handedlegal tactics that the RIAA has resorted to in an attempt to salvage what is left of their pre-internet revenue streams.

Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.

1.  We’re getting smarter as search consumers.  The days of typing a URL into the search box to find the website at said URL are not entirely gone but, clearly, we are learning how to refine our searches by using more terms.

2.  As more search terms are used the amount of keyword inventory increases.  Do the math.  4! (24) contains 18 more combinations than 3! (6) and that’s just for a single search.  Multiply that difference by hundreds of millions and you’ve got an exponentially increasing level of keyword inventory.

It's a common mistake to think that only full-fledged graphical user interfaces count as interaction design and deserve usability attention. As our earlier research has shown, URLs and email both contribute strongly to the Internet user experience and thus require close attention to usability to enhance the profitability of a company's Internet efforts.

In fact, the shorter it is, the more important it is to design text for usability.

http://bit.ly/JNJYw