Wiffiti Your Way to Fame…

During Sage Summit 2011 we will be featuring two 60″ screens in the main hall with Twitter messages from our partners and customers. The hashtag is #SageSummit and we’re really looking forward to showcasing your message for everyone to see. Are you going to be at Sage Summit 2011?  Check out the Wiffiti technology here. [...]

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Conference Materials, the 21st Century Welcomes You…

Do you know what the worst part about attending a conference is for me?  It’s all of the printed material.  Seriously.  The reams of paperwork you collect during the conference, on the show floor and during vendor demonstrations piles up after a few days.  You decide not to throw it away and end up packing [...]

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The Email You Never Want to Send…

I received the email below from the Chief Marketing Officer of Best Buy recently.  The key takeaway?  If you are responsible for customer data, please make sure you are being careful with said data.  You never want to send an email like the one below but you might have to one day.  It’s a dangerous [...]

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5 Ways to Use Twitter more Effectively

[I wrote this piece for a business association and am republishing it here with more context.] In less than five years, Twitter has catapulted its way on to the social media scene.  One area of particular strength for Twitter is in the business world.  Business is all about people and relationships.  At the end of [...]

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Making the NSA’s Life a Bit Easier…

——————– UPDATE: Almost 3 years later from the original post below (July, 2008) and AT&T took the lead on location-based shopping alerts in partnership with Placecast.  It took 3 years and AT&T to make this happen?!!?  Really.  Really!  I’m either way off base on the power of location-based marketing or the revenue model just isn’t [...]

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