A Tree, The Forest, And Why Social Media Marketers Should Care…

falling tree

falling tree

We have all heard the hypothetical question, “If a tree falls in a forest and no one is around to hear it, does it make a sound?”  Well, the answer to that question probably depends on your perspective.  What’s curious to me about this mental exercise is how close of a parallel you can draw to Facebook. The Facebook EdgeRank algorithm determines who sees your posts in the newsfeed.  There is simply too much information flowing through Facebook for the average account to see all updates from all connections (be it people or Brand connections).  So, the challenge for a social media marketer is to determine how best to cut through the noise so that the maximum number of posts are seen by the most people.

In other words: If you post to Facebook and nobody sees it, did you really post to Facebook?

Here are a few tips:

  1. Post more photos: Photo posts are known to get the most engagement on Facebook.  The more engagement you get the kinder the EdgeRank algorithm will be to you in the future.
  2. Ask more questions (or run more polls): Asking questions of your audience, or conducting more formal polls, are also known ways to get more engagement on Facebook.
  3. Promote your posts: For those pages with more than 400 Likes, you can use the Promoted Post ad unit to increase engagement.

The point of these tips is not to teach you how to game the EdgeRank algorithm.  They are just subtle changes in how you post status updates which can have a noticeable impact on your page’s level of engagement.  Don’t try to trick the EdgeRank algorithm but definitely take advantage of the tools that Facebook has provided.

Have you noticed a style or type of post that consistently sees higher engagement on Facebook?