At the core of all knowledge work is the ability to manage large amounts of information. I have found over the years that managing information becomes easier when there is less to manage (insert a resounding "duh" from the audience here). On that note, in my personal life paper catalogs are an absolute annoyance. How did I get on all of these lists? Sure, I'm a consumer and I *may* have purchased something I like from the Pottery Barn four years ago but did that warrant a "subscription" to a paper catalog that comes monthly. It's almost like retailers are sending paper catalogs to my house and saying, "Here. Throw this away for me." It's probably a safe assumption that the retailers sending me catalogs have spent more money on said catalogs than profit made from my collective purchases. Something is clearly broken.
Help retailers help themselves and get off of those catalog mailing lists. CatalogChoice.com is a non-profit that will help you do exactly this.