There are three significant items to take away from the most recent Apple event (at the historically significant Flint Center in Cupertino, CA).
- The iPhone 6 and 6 Plus are the direct result of growing market pressure on Apple to offer larger phones.
- Apple Pay has the potential to catapult company revenue to levels we have not seen in any other company. Ever.
- The Apple Watch is a first generation offering. I didn't buy the first generation iPod, or the first generation iPhone, or the first generation iPad. The watch is no different. However, I am very much looking forward to watching Apple iterate on the now public commitment to each and every one of our wrists.
Spend 10 minutes with Ed Kless on a recent podcast we recorded and dig into the details of the three items above.
The single most significant item is the timing of Apple Pay. I kept waiting for a journalist to connect the dots between why Apple is "suddenly" interested in including NFC in their phones and the new chip-and-pin standard headed our way. In October 2015, gone will be the days of magnetic stripe credit cards as we usher in a new era of chip and pin (conveniently, something you have and something you know for the security buffs out there).
This will create an environment of mass adoption for the much needed NFC chips that have gone underutilized in mobile phones to date.
Well done Michael Carney of Pando Daily. You win the prize.