I was beyond thrilled when Brian Webb asked if he could be a guest contributor for Tirico.net. I have known Brian professionally for several years now and he is, without a doubt, one of the most energetic and brilliant digital marketers I get to work with every day. Please take the time to read this post. Trust me, it's worth it and you will walk away with actions you can take immediately to help improve your social marketing efforts.
Does Your Twitter Profile Make Your Company Look Professional and Trustworthy?
After you’ve created your Twitter account, it’s important that your presence completely represents your company and brand. This establishes trust and credibility, and confirms to other Twitter users that the account really is your business account.
The name of your Twitter account should be your full company name. This allows users to search for your company on Twitter. Your 160 character bio should indicate what your company does; it’s your marketing boilerplate narrowed down. Try to make your company bio social friendly. Instead of putting your URL in your bio, which takes up valuable characters, put it in the designated website URL field. Also fill in your location; it allows people looking at your profile to ensure they have the right business. Don’t make your location “Worldwide” unless you really are a global company. It’s best to say “Saskatoon, Saskatchewan” if that’s where your company is headquartered.
The icon is incredibly important. This is the graphic that people see every time you tweet, so it should be easily recognizable. If you choose to use your company logo, make sure it is sized to fit the square shape and that it can be easily seen when presented as a thumbnail graphic. Nothing screams unprofessional like a horizontal logo that only the middle can be seen.
Header and background graphics reinforce your brand identity. The design of the header graphic should take into consideration the placement of copy from your bio, twitter name, handle, website and location, and should complement the icon graphic. The background should be more graphic and not overly complicated. Its primary purpose is to bleed image on various size screens. Do not include copy on the header or background images.
If you want to learn more about Twitter best practices, how to use Twitter to connect with your customers, understand what people are saying about your business, and be current on what’s happening in the world, check out Twitter 201—I’m on Twitter… Now It’s Time to Unlock the Power! at Sage Summit, July 22-25 in Washington, D.C.
Brian Webb is the new customer acquisition marketing manager for Sage 50 Accounting—Canadian Edition. Brian is a key social media lead for the Sage North America corporate marketing strategy, which allows him to stay current with social media trends and to develop and share the best practices of social media marketing programs.